Should A Aspiring Influencer Pal Cease Exploiting Me for Material?

The Prosecution: One Friend's Perspective

Sometimes she films me while I’m eating. It's jarring to spot myself on her Instagram – it’s like a sudden shock.

A close companion of a decade, she, calls herself the “creativity monarch”. It’s fun for a short while, but it weighs on our friendship.

She is an extrovert, there's a constant urge the need to document everything constantly. When we eat out, she says, “The camera eats first,” and snaps pictures with the flash on, which induces embarrassment. It's unpleasant when strangers see her performing for the camera – I experience secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an influencer yet, but she is trying to be. She creates vlogs about living in our city, a day in her life, and her styling career. The material is quality, I’ll give her that, but I don’t want to be involved. On occasion she films me while I’m eating, or simply tagging along. I’ll see myself on her Instagram later, and it comes like a surprise: I might be no makeup on, making a strange expression or be captured mid-bite. It’s uncomfortable.

She also expects me to film her at inconvenient times. Sometimes I'm in conversation to someone else, or we’ll just be spending time in the street. I feel like our friendship has transformed into me being her free crew. She has the means to employ someone if she wanted high-quality content. Upon mentioning my unease about the situation, she brushed it off. She’s taken me to several industry functions, which were appreciated, but that doesn’t make up for all the time and effort I invest helping her create material.

I’m grateful that she has supported me with my design career, but I don’t want our connection to become merely a tally of exchanges. I don’t feel she’s fake or dishonest, but at times I feel that if recording starts, we will begin acting in a way that makes us look good for her vlog.

She will say, “OK, look happy!” and film me laughing with someone. It feels forced. I need her to understand that our decade-long friendship still has limits. I enjoy spending time with her, but I also desire to experience it without being recorded, altered, or shared for an viewers. I’m not a prop for her Instagram.

The Defence: Marielle

I hope my friend to see that the creations we make together can get us a foot in the door.

I love creating videos. It’s not just a pastime; it's integral to who I am. Producing content and documenting experiences online enables me to show my personality and connect with people in novel forms.

I don’t see myself as a full influencer yet, but it's savvy to generate income from your passions. I admire people on social platforms who pull off that style of informal, self-made content creation.

Content creation is my version of engaging with life: observing the details, sharing them with an viewership that appreciates the craft behind it. I never intend to make my friend uneasy. Taking her to professional gatherings was my way of offering access, providing her a opportunity to experience exclusive moments that could benefit her career in design too. That’s not leverage, it's simply being pragmatic.

I’d still take her to these events even if she refused to assist me, but I want her to see what the content we make together can achieve: a foot in the door. I understand not all people enjoys being filmed, but sometimes spontaneity is what makes material authentic. Being recorded occasionally is part and parcel of being my companion. I would delete anything she requested, but she hasn't made such a request yet.

I don't demand anybody to be my personal videographer, but companions help each other in small ways. I thought recording a short video here or there would be enjoyable for Beth. Creativity thrives in collaboration, and having my friend around makes projects lively and enjoyable. I never force her to participate in anything, and I’d never deliberately humiliate her. But filming together sometimes is part of how I record our time together.

I value our friendship deeply and want to avoid making videos to come between us. I’m willing to find middle ground: like requesting permission before recording, and avoiding angles that might make her uncomfortable.

This is not about control, it's regarding sharing my world while still respecting hers. Obviously making content is not a substitute for real connection: it’s just part of how I experience life and I desire her to be included in a way that’s enjoyable for both of us.

The Jury: Public Sentiment

Is it right for her to stop filming herself and her friend when they are socializing?

There’s nothing more excruciating than having a friend film you. I understand that it's her job, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to collaborate with. Given the uncertain future of AI, human connections are the only thing we have – cherish them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for assistance every time, even if they have helped previously. While she enjoys shooting, that doesn’t mean all those around her is willing material. She must to honor Beth’s privacy.
Another reader, 26

Marielle might love producing videos and showing off her life publicly, but it’s not for everybody. It’s nice she has assisted Beth’s career, but she must to listen to what Beth wants.
Emma, 27

It sounds like you value each other, so hold on to that and ensure it’s the priority in your relationship. Foster some authentic memories, where true emotions are stored, not digital scrapbooks. Even public figures who seem to share their worlds actually have more privacy than it appears.
Sarah, 53

Marielle appears to be neither present nor authentic when they're together – she’s working. Each appears confused as to what’s reasonable. The solution is not found in trying to alter one another, but in each setting defined limits around what is comfortable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their friendship?

Shane Johnson
Shane Johnson

A digital strategist with over a decade of experience in content marketing and SEO, passionate about helping brands thrive online.

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